30th Anniversary Symbol Logo
The Story of the 30th Anniversary Logo
Asuka Koyama is a designer based in Yokohama.
He proposed a logo to commemorate the 30th anniversary of PACIFICO Yokohama, taking inspiration from PACIFICO Yokohama`s brand logo, a shape of three people standing shoulder to shoulder, symbolizing “the ocean” and “green,” as well as “the seven seas,” and “the five continents.”
Please enjoy the new sensation of the world that expresses the past 30 years and the future of PACIFICO Yokohama.
Reference: The origin of PACIFICO Yokohama's name and corporate logo.
Reference: PACIFICO stands for “Pacific Convention.”
The Tale of Three Navigators
Thirty years ago, in the still empty “Minato Mirai 21 district,” a convention facility was born, inheriting the history of the port city of Yokohama.
Three navigators decide to turn the facility into a forum for “communications” with the world, where wisdom and imagination could come together. Their decision was to expand communication between Japan, the world, and the entire globe. The Minato Mirai 21 district, Japan, and Yokohama have played an important role in fostering the development of the city. In 30 years, the Minato Mirai 21 district has become renowned across seven oceans and five continents, and has become one of Japan's leading international convention facilities.
Now, 30 years later, faced with an unexpected and unprecedented situation, we were forced to stop the “flow of people.” However, the “spirit” of determination taught us just how important “communications” was for people.
With our sights on the future, we will join hands in a circle with the world.