Aiming to contribute to the promotion of tourism and MICE*1 in Yokohama and to the further revitalization of the waterfront area of central Yokohama, Yokohama Chinatown Development Association (location: Yokohama, Kanagawa Prefecture, Japan; President: Nobumasa Takahashi) and PACIFICO Yokohama (official name: Pacific Convention Plaza Yokohama; location: Yokohama, Kanagawa Prefecture, Japan; President & CEO: Mikiko Nukata) concluded a Comprehensive Partnership Agreement on collaboration and cooperation (hereinafter referred to as the “Partnership Agreement”) on February 1, 2022. Through this agreement, they aim to enhance cooperation in the areas of attracting more visitors from Japan and overseas, promoting the development of an environment that welcomes tourism and MICE, and enhancing support functions for attracting and hosting MICE.
The agreement will involve planning of special tourism packages targeting visitors to PACIFICO Yokohama to enjoy Yokohama Chinatown to the fullest, event collaboration, the creation of opportunities to share various local issues and exchange with local residents and activities, and mutual cooperation in PR activities. With this partnership agreement, Yokohama Chinatown, which is Yokohama's largest tourist attraction with more than 20 million annual visitors, and PACIFICO Yokohama, one of the largest MICE complexes in Japan, which attracts a large number of visitors from Japan and overseas, will strengthen their mutual partnership with the aim of restoring the local economy and further revitalizing regional cooperation.
Initiatives under the Comprehensive Partnership Agreement
(1) Promotion of attracting domestic and overseas visitors
(2) Promotion of the development of an environment that welcomes tourism and MICE
(3) Enhancement of support functions for attracting and hosting MICE
(4) Enhancement of support and guidance for smooth movement of visitors
(5) Promotion of a reception environment that accommodates multiple cultures
(6) Other matters necessary to achieve the aims of this agreement
*1 About MICE
MICE is a generic term for business events and an acronym which stands for Meeting (corporate meetings), Incentive Travel (incentive, training travels organized by companies), Convention (general assemblies, academic conferences organized by international organizations and academic societies) and Exhibition / Event (exhibitions, trade shows, and events).
About Yokohama Chinatown Development Association
The history of Yokohama Chinatown dates back to the arrival of Chinese compradors (Chinese merchants and intermediaries), traders and employees of foreign diplomats in a corner of the Yokohama Shinden foreign settlement (the present-day Yamashita Machi) in 1859 . The settlers subsequently built the Kanteibyo Mausoleum, a Chinese community center, Chinese school and other facilities that formed the template for the Chinatown we see today. Chinatown now contains ten Pailo gateways, the Ma Zhu Miao Temple, Kanteibyo Mausoleum, and more than 500 shops and restaurants over an area of 500 square meters. Attracting more than 20 million visitors a year, it is recognized around Japan as a representative tourist spot of Yokohama. Not only is it the largest Chinatown in Japan, but it is also the largest in East Asia. Another characteristic is that, as opposed to other Chinatowns around the world, which developed out of Chinese communities and are visited by Chinese people, Yokohama Chinatown is visited almost entirely by Japanese tourists.
Yokohama Chinatown Development Association, which was established in 1971, is an association that works for the growth of Yokohama Chinatown. By establishing rules to facilitate commercial activities and organizing festivals and events, it contributes to Yokohama Chinatown’s development. The Chinatown Development Association is mainly composed of restaurants, shops, businesses, companies, and other organizations that are active in Yokohama Chinatown, and its membership numbered 389 shops as of January 2021.
To mark its 50th anniversary, the Chinatown Development Association in January 2020 announced its next brand vision for the coming decade – “Yokohama Chinatown – Where People Keep Coming Back; Yokohama Chinatown – Realizing a Sustainable Society and Management”, and it is working to promote community-based links and vitalization.
About PACIFICO Yokohama
Designed with the "ALL IN ONE" concept that brings together conference rooms, exhibition halls, and hotels in one place, PACIFICO Yokohama is one of the largest MICE complexes in Japan. Our new MICE facility “PACIFICO Yokohama North” has also opened, featuring a Multi-purpose Hall and 42 large/medium/small meeting rooms.
The hotel's uniquely beautiful exterior evokes the image of a sail catching the wind, while the National Convention Hall design represents “seashell,” the Exhibition Hall “wave,” and the Conference Center “light.” and North was designed with the motif of “Migiwa,” meaning the shore or water’s edge. At the tip of the hotel on the ocean side sits a statue of Michibiki who prays for safe voyages.
Opened in 1991, it leads Japan in hosting international conferences, with easy access in about 30 minutes from Tokyo and Tokyo International Airport.
Yokohama Chinatown and PACIFICO Yokohama conclude “Comprehensive Partnership Agreement”