Full-fledged launch of “Noge Hospitality Evening,”a “Bar-hopping Experience” event for MICE participants
PACIFICO Yokohama one of the largest MICE complexes in Japan, planned and hosted “Noge Hospitality Evening,” a “Bar-hopping Experience” event held over two days on July 29-30th, 2019 as a Unique Venue Program aimed at international conference participants.
- Unique Venue Program to promote the local night-time economy -
Noge Hospitality Evening” was held as an official event of the “the IEEE Geoscience and Remote Sensing Society and the IGARSS 2019 (IGARSS 2019),” an international conference held at PACIFICO Yokohama and attracted by Yokohama City and Yokohama Convention & Visitors Bureau. Following an operational test in June of last year, this was the first time to make practical use of the program. About 120 participants from overseas visited 16 Japanese-style pubs/bars (izakaya) in the traditional Showa-era atmosphere of “Noge Area,” a popular eating and drinking area within walking distance from PACIFICO Yokohama, and there they experienced the unique Japanese culture of “bar-hopping.”
Looking ahead, we will continue in our efforts to discover new Unique Venues to help promote night-time economic activities and transfer MICE participants as customers, communicating the great appeal of Yokohama and contributing to the local area as a driving force for economic development.
■Outline of the event
1. Event date/time
|View of “Noge Hospitality Evening” participants
We received the following comments from participants:
“With a ticket system, it’s a great plan for easily enjoying real Japanese food.”
“It’s really fun, and the local people and staff are so friendly.”
“I come from Dubai, and I chose fish partly for religious reasons. It was so delicious!”
“I really enjoyed the difference in atmosphere between Minato Mirai and the local town.”
July 29th (Mon.), July 30th, 2019 (Tues.) 19:00~21:00 (2 hrs.)
2. Project name
Social Event：Noge Evening (Japanese Casual Food Walk in Noge Area)
3. Host conference
the IEEE Geoscience and Remote Sensing Society and the IGARSS 2019 (IGARSS 2019)
(Attended by approx. 2,500 scientists and researchers from 56 countries)
4. Jointly hosted by
Yokohama City, PACIFICO Yokohama
5. Participation fee
38 dollars (includes 2 tickets (for 2 pubs/bars) - each ticket covers 1 drink and a light snack)
6. Participating establishments
16 Japanese-style pubs, bars, and sushi bars,
mostly located in Noge Hon-dori, Noge Yanagi-dori, and Nogekoji
7. Number of participants accepted
60 on each day, 120 in total
8. Event details
With the goal of enjoying Japanese culture, this program gives academic conference participants the chance to experience bar-hopping in Yokohama’s traditional old-town pub/bar area of “Noge.” Participants enjoy bar-hopping as they visit 2 pubs/bars, spending 1 hour in each establishment. Seating is reserved in each pub/bar, and as orders are made using a special ticket system, it is very easy to enjoy a real Japanese pub/bar experience. (Additional orders can be made by individual payments. English menus are available in each establishment.)
9. Other points
-We provide full operational support, such as assigning “Concierges (interpreter guides)” who help transfer participants and support communication with pub staff, as well as providing information about the surrounding area (transportation, hotels, etc., including areas outside Noge).
-Also participating in the program is ”RCE Yokohama Wakamonorenmei,” a student volunteer group from local universities pursuing urban development activities, with members acting as a guide to pubs/bars.
120 participants at a PACIFICO Yokohama International Conference (July 29-30th) experienced Japanese nightlife in the traditional Showa-era atmosphere of Noge Area!