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2021/11/22

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PACIFICO Yokohama to host the 3rd Yokohama Global Mice Forum (Thursday, 27th January, 2022)

In the wake of the global spread of COVID-19 in 2020, many meetings and events were forced to be cancelled or postponed, and the landscape of business events has now been transformed with the introduction of virtual and hybrid formats, virtual world, as well as the XR technologies. While technology will continue to enrich the way business events are organised and expand their possibilities, it is also clear that there are unique values that can only be realised through face-to-face communication. Moreover, we believe that the recovery and revival of business events should reflect on and overcome the various social and societal challenges highlighted by the coronavirus crisis, and move forward with the aim of making events contribute to the realization of a better society.
 In this context, the 3rd edition of the Yokohama Global MICE Forum will bring together business events professionals from Japan and around the world, on-site and virtually, to focus on how organisers' expectations of MICE destinations may be changing, and how to redefine ourselves to be the MICE partner of choice.

<Outline>
▼Event Date : Thursday, 27 January, 2022
                       *Wrap-up Webinar after the event
                       *Session recordings are available up to one month after the event
▼Event Format : Hybrid (On-site, Virtual + On-demand)
▼On-site Venue : PACIFICO Yokohama North
▼Registration Fee : 10,000JPY
                                 Included in the registration fee:
                                 - Access to session on site (1×lunch, 1×coffee break, 1×reception)
                                 - Access to online platform (session recordings available up to
                                   one month after the Forum)
                                 - Japanese/English simultaneous interpretation
▼Registration Opens : From Wednesday, 1 December, 2021 to Thursday, 13 January, 2022
                                     - Virtual registration will remain open during the Forum period
▼Who should attend? : - Business events’ professionals in Japan and around the globe 
                                       (Event organisers, PCOs, PEOs, travel agents, convention facility operators,
                                         CVBs, hotels,local government officials,DMOs, DMCs, etc.)
                                       - Associations in Japan, academics, etc. -invited
                                       - Student scholarships -invited
▼Organised by : PACIFICO Yokohama
▼Co-organised by : The City of Yokohama
▼Supported by : Japan Congress Convention Bureau (JCCB)
                            Japan Convention Management Association (JCMA)
▼Register from : the official website ygmf.pacifico.co.jp
▼URL : https://www.pacifico.co.jp/english/events/2021/miceforum/tabid/754/Default.aspx